What is your USP?

How often do you hear this question?  In a sales environment it is something that is drummed into you throughout your sales career.  Each company has their own "USP"  (Unique Selling Point) or so they will tell you anyway.  However, why is it that some people sell more than others in the same company? I … Continue reading What is your USP?

Building with BRICS & MORTAR

If we reach back into our childhood, we'll probably all be able to remember the story about the Three Little Pigs:  House of Straw, House of Sticks and then a House of Bricks.  The moral of this story runs deep within me and building using bricks and mortar is in the very fabric of my DNA. … Continue reading Building with BRICS & MORTAR