Here in the UK, it is the day of our general election and this latest “buzz word” has become one of the most over-, and misused, words during a dirty and personal campaign. One where honesty and morals were certainly not on the top of everyone’s agenda. Not surprisingly then, upon hearing someone tell you how honest and moral they are, your initial reaction is one of mistrust. Politicians certainly have a lot to answer for!
But is it just politicians who are to blame? No, is the short answer. They are the ones who are “en vogue” right now but just a short step back in time provides us with evidence of other “supposable” reputable groups of people doing the exact same thing. Bankers, the Police, Lawyers, Priests, Kings, Queens, celebrities, in fact, the list goes on and on and all of whom have somehow been entangled in some reputation damaging scandal that has resulted in mistrust. We’ve created a whole new generation of scepticism.
In my industry, as a language service provider, we too have had our fair share of scandal and bad press. You don’t have to do too much Googling to uncover some highly amusing bad translations, warring factions within a company causing irreparable damage to it and its ultimate demise, and stories of rabbits becoming accredited court interpreters. Is there any wonder then, when a sales person, who also carries with them a professional stigma too, approaches somebody about being able to help them with their language needs that they get a very frosty response? It is, quite frankly, a difficult one to overcome. Especially as within this industry there is a very strong human bias in the final delivery of the service. Linguists, Project Managers, File Technicians, Vendor Management Teams, Salespeople and then all the usual company administration teams, all mean that, at some point, mistakes are inevitable. Therefore a strong emphasis on how you, as a company and a salesperson, deal with these human errors is something that can truly distinguish you from your peers.
It is herein that the word integrity is of real value! Do you have an integrity DNA strand in your professional and personal lifeline?
In a world where social media places your life on public display, it can be very easy for somebody to take a look at what you’re saying and doing almost 24/7. In fact, when somebody doesn’t have a social media presence, they are often seen as “wanting to hide something”. So here’s the rub, whenever you’re online, be that on Facebook, Twitter, LinkedIn or wherever, you have to be aware that this is going to become your digital DNA, both as a person and as a company. If integrity doesn’t shine through here, then you might as well have a 1-star review on Amazon.