Localization (L10n)

Over the last 22 years I have been in the very fortunate position to be able to communicate in at least one other language. My own personal skills include a fluency in German and a basic understanding of Swedish (thanks to my wife Karin). In the last 5 years my B2B strategic sales path has lead me into the localization industry, a quite natural progression given the amount of IT involved in this specialist business process. It is my previous IT sales experience coupled with my personal language skills and 18 years of living in a foreign country which leave me in a unique position to be able to explain, in greater detail, why a colloquial understanding of the country as well as the language is absolutely vital in my position in this multi-billion pound industry.

Should we charge to quote?

Terry Lambert Business, Localization (L10n), Sales, Translation Leave a comment

I’m currently thinking of ways of taking ourselves out of the continued, “Also-Rans” situation when a potential client just uses (abuses) us to fulfil their “3-quote” due diligence requirement.

Preamble:

Over the last 18 months, I’ve had a potential client request a number of quotations. Each time they have been left open as a “maybe but not just yet” – First off this tells me that I’ve not done my job right (or in theory anyway), which in its own right is a bit of a worry, as I’ve been doing this job for long enough to know when, and when not, to quote. Secondly, when I did a little bit of digging the other day, I noticed that 2 of the jobs we quoted for have been completed but even when armed with this knowledge I was informed by my contact there that they were still on hold. Curious to say the least. Finally, another request came in for a quote and I’d pretty much had enough of being made to look a fool. Not only does this affect my KPIs but it also, far more importantly, takes me away from working with other potentials who are far more likely to respect the work I do for them and honour me with an answer either way. So this time I pushed back and I’ve heard nothing since.

Why does quoting cost so much?

In its most simple form, there are approximately 4 people involved in preparing an accurate new quote for a new prospect. There is a tech team, a projects team, a finance team and a sales team. We’re very thorough in our approach and this reaps rewards later in the process so it is generally considered time well spent, provided that they say yes at some point of course. It is all part of the client acquisition process and it is also the reason why it forms part of our KPIs. Depending on the magnitude of the request, this can become a quite lengthy process too and involve almost double the number of personnel. Consequently, this process has a real monetary value associated with it, one which we offer for free as part of our service. For the most part, this later becomes a much simpler process, once the client is on-boarded, and the cost of quoting is then reduced.

When a client, therefore, repeatedly goes through the same initial process time and time again, without ordering, this can become an issue. To resolve this issue,  on this occasion, I did something that I’ve not had to do before in this industry. I charged for the quote, well I told them that I would be doing at least, they consequently said that they didn’t want it and I’ve, unsurprisingly, not heard from them since.

So here’s my question! Do you believe that you should charge for quotations, and at what point in the client acquisition process do you make that decision?

Or, do you believe that they should always be factored into the cost of sale?

 

Integrity

Terry Lambert Business, Journal, Life, Localization (L10n), Politics, Sales, Translation Leave a comment

Here in the UK, it is the day of our general election and this latest “buzz word” has become one of the most over-, and misused, words during a dirty and personal campaign. One where honesty and morals were certainly not on the top of everyone’s agenda. Not surprisingly then, upon hearing someone tell you how honest and moral they are, your initial reaction is one of mistrust. Politicians certainly have a lot to answer for!

But is it just politicians who are to blame? No, is the short answer. They are the ones who are “en vogue” right now but just a short step back in time provides us with evidence of other “supposable” reputable groups of people doing the exact same thing. Bankers, the Police, Lawyers, Priests, Kings, Queens, celebrities, in fact, the list goes on and on and all of whom have somehow been entangled in some reputation damaging scandal that has resulted in mistrust. We’ve created a whole new generation of scepticism.

In my industry, as a language service provider, we too have had our fair share of scandal and bad press. You don’t have to do too much Googling to uncover some highly amusing bad translations, warring factions within a company causing irreparable damage to it and its ultimate demise, and stories of rabbits becoming accredited court interpreters. Is there any wonder then, when a sales person, who also carries with them a professional stigma too, approaches somebody about being able to help them with their language needs that they get a very frosty response? It is, quite frankly, a difficult one to overcome. Especially as within this industry there is a very strong human bias in the final delivery of the service. Linguists, Project Managers, File Technicians, Vendor Management Teams, Salespeople and then all the usual company administration teams, all mean that, at some point, mistakes are inevitable. Therefore a strong emphasis on how you, as a company and a salesperson, deal with these human errors is something that can truly distinguish you from your peers.

It is herein that the word integrity is of real value! Do you have an integrity DNA strand in your professional and personal lifeline?

In a world where social media places your life on public display, it can be very easy for somebody to take a look at what you’re saying and doing almost 24/7. In fact, when somebody doesn’t have a social media presence, they are often seen as “wanting to hide something”. So here’s the rub, whenever you’re online, be that on Facebook, Twitter, LinkedIn or wherever, you have to be aware that this is going to become your digital DNA, both as a person and as a company. If integrity doesn’t shine through here, then you might as well have a 1-star review on Amazon.

Just as true today as it was 4 years ago

Terry Lambert Business, Globalization, Internationalization, Localization (L10n), Marketing, Translation Leave a comment

A little under 4 Year’s ago I posted a blog about people’s search activity and when I read it today I thought that it would be a great idea to re-post it, as the content is just as valid, if not more so, as it was back then. Instead I’ve copied the content into a new post so that I could add an interesting little footnote.

MAY- 2013

I recently read a post by Barry Schwarzt that highlighted a decision which Google made to drop a service that they said was rarely used and this action got me thinking about why this might be.

Very simply put the service enabled users to type in search criteria in a their native (source) language and then use a drop down tab to choose a different language to search in.  Google would then use its own Google translate MT engine to fulfil the search request in that language and produce the results, again using Google translate, in the original source language .

It was particularly useful if you were searching for legislation changes in foreign countries, market leading influencers in industry sectors in foreign countries and invaluable when researching companies or individuals in foreign countries.

Now some of you may be asking “what’s the big deal? I only ever search in my own language anyway” well that’s the point.  Google has evaluated this service and decided that its usage is so negligible that maintaining it as a service is not worth it.  In other words “People only search in their native language!”

So why is this?

  • Is it because people don’t trust Google translate? There are enough horror stories around to suggest that this could be one of the reasons.
  • Is it because people didn’t even know the service existed? Another very plausible possibility; I certainly only found out about it through accident and I would consider myself fairly tech savvy.
  • Or is because we humans are just too frightened of making a mistake and therefore adding another potential failure variable into our search for answers is just a variable too far?

My personal belief is that it is predominantly just human nature and that we are predisposed to take the easy, or tried and tested, option.  If we haven’t been shown how to use something or don’t understand how to use something then we just won’t do it, which leads me nicely on to why over 72% of internet users only visit sites in their native language and why over 52% will not buy ANYTHING from a website which is not in their native language and only 30% will buy something if the Ts&Cs are in their native language.

Consider the following:

You are walking down the high street and there are two shops both advertising the same thing in the shop window.  Shop 1 is selling this item at a price which is 10% more than Shop 2. The problem is Shop 2 is selling a Dunstabzugshaube and all the specifications are in German.  Shop 1, however is selling an Oven Extractor Fan with the specifications in English, now which one would you buy???

Transfer this simple logic to a website and suddenly even finding the shop becomes a major task if you don’t speak that language.

February 2017

With the next 2 billion internet users to come online not having English as their primary, or even secondary, language the time to start opening up your shop window to a new audience has never been more critical. If you want to learn how to do this effectively and in line with your budget then just get in touch I’ll be happy to listen.

TGL

A new world of risk within Europe

Terry Lambert Business, Internationalization, Localization (L10n), Politics, Sales, Translation Leave a comment
Over the last 20 years businesses in Europe have become very comfortable, with corporate risk being established as low and indeed very low in some countries. Most of the middle and senior management teams over the last 20 years have rarely had to make decisions that could seriously impact their company when choosing a European export destination and as a consequence have opted for this easy track and become risk complacent. However with a new wave of politics sweeping across the globe this is no longer the case and our safe havens of Europe have taken on a shaky existence.
I am myself a victim of this. Believe it or not, because most of my income can be deemed as coming from a non-sterling source (more specifically the Euro) all the main mortgage lenders here in the UK won’t include this income in the “safe and regular finances” category and as a consequence we currently can’t get a new mortgage. All this despite paying full UK taxes as a UK registered company.
Bizarrely, for those who have not been keeping up to speed with the happenings across the globe, the safe havens of outward investment and export communities are no longer where you would think they would be. Typically the UK has looked to Germany, France, Holland, Ireland, the USA etc as their safe export locations. This recent shift in politics has warped this so much that investors and risk analysts alike now have a preference towards the Middle East, Far East, South America and Africa- (Mozambique and Nigeria to name but two).

So what does this mean for you?

Increasingly the financial stability of the West is being seen as “unstable to severely unstable” depending on which risk factors you include, but what is clear is that “business as usual” no longer applies. 20 years of risk adversity and a distinct lack of risk assessment expertise (the type where you don’t push in a bunch of data into a software program and repeat that well know satirical phrase “computer says no!”) all means that a large persuasion of modern companies are struggling to make decisions and this is killing both productivity as well as company growth. Being able to review a situation and all the data involved and then making a “gut instinct” choice of direction, instead of relying solely on a software package is going to be a step backwards in some people’s eyes. But in reality it is going to be a breath of fresh air to those of us who both know and still believe that it is people who do business and not computers. Good old fashioned common sense is going to make a glorious comeback over the coming months and so if your intuition and instinct has been dumbed down by technology then you may need to just start fine tuning it again as the road ahead is going to need it.

So here’s my first 3 questions:

  • Have you reviewed your risk exposure?
  • Have you opened yourself up to explore new export markets yet?
  • Are all the eggs you have in a newly labelled “unstable basket”?
Exporting can significantly improve your business growth and bottom line profit but knowing where to start and who to speak to about it can be almost as challenging as exporting itself. So if you want to understand more about how to reach outside of the European comfort zone then get in touch.
TGL

English is our lingua franca

Terry Lambert Business, Globalization, Internationalization, Journal, Localization (L10n), Marketing, Politics, Sales, Translation Leave a comment

It has always been somewhat of a mainstay objection which I come across when talking to potential clients about their need for linguistic services, that English is the company’s lingua franca and therefore all their training and internal documentation is done in English.

How shocking then to see that in one such industry sector (Aviation) that over a 1000 deaths can be attributed to miscommunication between native speaking English air-traffic controllers and non native speaking pilots. Read more here

It was a Harvard Business Report which highlighted this to me in an article last November Upon a more detailed scrutiny of the data there’s actually an alarming amount of non-conscious (I hope at least) arrogance running through the whole idea that everyone in business speaks English. My hat however is most deservedly doffed to the German trade unions, who’s country fair quite highly in the list of proficient English speakers in the work place, but who insist that delivery of company learning material to their German work forces is in German regardless of the level of their English competency.

In fact when I made the decision to study in Germany way back in the mid 90s I was told that before I could embark upon that journey in my chosen subject matter I would have to attain a mark that was within the top 2% in Germany in German, Mathematics and English ; and to do this I personally had to go to night school for nearly 4 years. Fortunately my many sleepless nights were worth it and I managed to get the prerequisite grades required. This level of minimum requirements felt pretty harsh at the time, but I was being retrained by, and entirely funded by, the Union so they weren’t going to just let anyone do it.

All of this is quite eye-opening but what I found most interesting about the results from the Harvard study was not  just the lack of English competency across the board, but the alarmingly low scores in the industry sectors where I repeatedly hear the objection that English is the lingua franca of that industry.

I can personally see that, in light of the recent politic shifts, a new wave of language standards are on the horizon; with many countries from across the globe taking on the German principles that in order to do business with them, although you may be able conduct every meeting in English, when it comes down to documentation and finalising of the contracts then they will want it  all in their own language, bitte!

Now we don’t want any miscommunication now do we?

TGL

The new Machine translation kid on the block

Terry Lambert Business, Globalization, Internationalization, Localization (L10n), Machine Translation, Translation 1 Comment

So here’s a quick overview of NMT. If you’ve not heard of it then it might be a good idea to get a little more familiar with it as this is likely to come up in conversations quite a lot over the coming months.

A handy little overview can be found here

And for what it’s worth here’s my take on it.

Neural Machine Translation has been reported to be so good that native speakers can barely tell the difference between that and human translation… Well that’s the headline we’re reading all over the web right now. Fortunately for our industry this is, once again, a very murky window into reality.

If you ask native speakers, as they have done in this study, to review a completed translated text in their own language they will award it merit upon how easy it is to read, both grammatically and contextually. However without having visibility and being able to understand the source text this is a flat and singular viewpoint 2D if you’d like.

Upon deeper investigation this is where the serious flaw of this new art of machine translation lies. In fact it is more dangerous than you can imagine. Let me elaborate.

The translated text is highly inaccurate when compared to the source text, so much so that regular Google MT translated text is significantly more accurate. As we all know the accuracy of Google MT translated material is already decreasing through their own admission of “Garbage in, Garbage out”. So the main issue here with NMT is, unlike regular Statistical Machine Translation, that the way it is written it is conceived to be true; even though it can be a wholly inaccurate account of the source material. Think misleading information from the gutter press. You take a single statement out of context and build a story around it that sounds believable but in reality is devoid of almost all truth.

As it stands right now, this is where NMT sits. It is in the long line of attempts to automate a human process that really cannot be done, particularly if accuracy and accountability are your end goals.

Yes there are very legitimate and viable uses of MT and a number of companies have them. By using a hybrid of human and machine it can eliminate a huge amount of unnecessary overheads, but here’s the heads up. Please be wary of the claims to NMT; it isn’t there yet and for all the good intentions it is not likely to be for some considerable time.

TGL

2016 round-up

Terry Lambert Business, Coaching, Journal, Life, Localization (L10n), Positive attitude, Sales, Translation Leave a comment

Synopsis:

In order to do a round up you have to reflect on the year gone by and in order to do that you have to record things as they happen or indeed shortly after they happened during the year. As I was particularly poor at this on here during early 2016 I’ve had to resort to Facebook, LinkedIn, Twitter and more importantly my personal hand written diary (which I incidentally didn’t write up last night)

The first half of 2016 was totally intense. A very busy work scheduled coupled with my Level 2 British Cycling Coaching course, my shoulder operation and the building of my new office all demanded an extraordinary amount of time and resource, so consequently something had to give. It was my passion that took the hit. In 2015 I managed to total just under 6,500 miles on my various bicycles and this dropped to a little over 1,500 this year. I have increased my my running from 80 to 150 year on year, but that too has been mainly in the latter half of 2016.

With targets readjusted to accommodate for all of this I’m happy to say that by the end of the year I’ve achieved 8 out of the 10 ambitious goals. More importantly I have learned some extremely valuable lessons in yearly planning so this next year should see me achieve even more but with less impact on my personal passions.

So here’s the top 3 lessons I’ve learned this year.

  1. Do not try to do a year’s work in the first 6 months.
  2. Always take time-out to reevaluate your position.
  3. Use at least 2 mentors.

Lesson 1

At the end of 2015 I completed my business plan for 2016. I listened to Michael Hyatt and decided that 2016 was going to be my “Best year ever”. To all intents and purposes it really was one of, if not the, best year I’ve had in this industry and I almost certainly had the best final quarter I’ve ever had. So what went right and what went wrong.

Well first up I completed my top 10 goals of 2016 as instructed. I defined them, applied deadlines to them, committed them to writing, shared them and added milestones to keep the checks and balances in place in terms of progress. What I didn’t do was spread these out in the right proportions over the year.

By the end of April, 1/3 way through the year, I was heading towards burnout. Something was going to have to give and I had to shift the finishing goalposts for 3 out of the 10 goals. I then had a portion of work to do to re-calibrate those goals and some difficult decisions to make in terms of where my priorities lie. By the time my summer vacation arrived in August it was well overdue, but the 2 weeks I took were the perfect tonic and the business focus I attained because of them was incredible.

I spent 2 weeks in September mopping up the final fallout from the first half of the year and then focused on finishing the job at hand in the final 1/4. – It worked, thankfully.

What I did wrong here was overstretch myself both physically and mentally in the first half of the year. I overestimated the amount of energy I needed to complete certain tasks, especially when they threw up unexpected curve balls. Ultimately I did complete them, but not within the timescales I’d allocated and also at a severe cost to my personal well-being. It also had an impact on the other goals I’d set, as these were not given the full attention required to complete them as I would have liked to have done, so this left me with an subdued feeling of completion as opposed to an elated one.

It is not a nice feeling to have achieved something but not feel like you want to, or can take the time to, celebrate the achievement.

Lesson 2

The first half of 2016 had me head down blowing out of my arse (cyclists amongst you will know what I mean) and all I saw was a huge road of tarmac required to travel along before the finishing line even came into sight. Not only did I not have time to breath, I didn’t have time to think either and therein was my single biggest mistake of the year. Having appointed 2 mentors at the beginning of the year, I had but one single evaluation meeting in the first half of the year and that was in February. It wasn’t until July when I finally “took the time, not found it” to have a 2nd meeting that I was made aware of what I was doing.

Powering forward all guns blazing was burning and I was heading for a fall. It was around this point that I became hugely aware that something was going to give and if I wasn’t careful it would be my health. Without your health you can’t do a thing so that really does have to take number one priority in my view. After taking stock of the situation a number of decisions were made to relieve the initial pressure, and then put in place a plan to recover so that the rest of the year didn’t suffer too much. Again it was abundantly clear that this year was going to suffer a little as a result, and it was my choice as to what part would actually suffer.

Health, Family, Career, Friends and Passion. and in that order. Fortunately my passion does have a health twist but it was my passion that had to go. I kept up a minimum level of fitness “Auf Sparflamme” (pilot light- just enough to keep ticking over) but I was quickly loosing the top end and consequently I was also gaining weight (although my wife did comment to say that I was now looking much healthier than I had been the previous two years). So I accepted it. My maximum weight threshold was increased, my minimum exercise levels reduced and I even changed the type of exercises I was doing so that the time constraints I had could still be used to maximum effect. I quit my 2 positions on the committee and concentrated solely my coaching. This freed up the time I needed to ensure the other elements of my life were being completed correctly.

It was this painful evaluation that saved my year, I had already achieved a massive amount in the first half of the year, but the detrimental effect of over-working was going to impact severely if I didn’t go through this process, and this segues perfectly into lesson 3.

Lesson 3

As mentioned a couple of times throughout this blog I appointed 2 mentors at the beginning of the year. These people were chosen to enable someone from the outside to review and reflect on my progress and offer guidance on fine tuning the processes being used in order to achieve my goals. What I didn’t expect to happen was, what did happen. In the early half of the year one of my mentors was quite ill and as this person was my main contact person. I found it difficult to impose on the other as they too had a number of things they needed to achieve in their life (yes remember your mentor has a life too) so I just carried on. This compounded my headlong charge to disaster as the communication requirements to nudge me back on track were lacking. Fortunately it wasn’t too late when my mentor finally did recover enough to school me. And I use that term very definitively. I needed educating in the 2 life lessons I’ve just described above.

Mentors tend not to tell you what to do but rather they offer alternative courses of action which can lead to the same outcome. The best mentors will even use questioning to enable you to come to that alternative course of action without having to even mention to you that what you’re doing is, in fact, not working very efficiently. This is precisely what I was enabled to do and I cannot thank my main mentor enough for this.

I realised how important having a mentor was almost 7 months into 2016 and I can now tell you all, that you need a minimum of 2 because if your mentor does fall ill their skill and wisdom will need to be complimented by somebody else who is also in a position to enable you to think differently.

Conclusion

2016 was, personally, a very good year. I have learnt a lot about myself, and more importantly about others and the power and influence they have on how you conduct yourself. I have learnt that surrounding yourself with like-minded people only reinforces the behavioural traits you already have, and if these traits are stopping you from progressing, well guess what? You’ll continue with the status quo. Me, I’m not happy with the status quo, yes I have a great deal to be grateful for, and yes I am very happy doing what I do (in fact I love my job) but in order to improve you need to think differently and you need to be surrounded by positive influences, be that people of experiences. So for 2017 I have once again planned out my year, once again I have ambitious goals and once again I have appointed mentors; but this year I have also put changes in place to adjust my environment so that I can truly make 2017 – “The best year ever”

I’m an Expert

Terry Lambert Business, Globalization, Internationalization, Journal, Life, Localization (L10n), Sales Leave a comment

It is very easy to be flattered by figures. A quick glance at my Klout score this afternoon revealed that I’ve been given the accolade of “Expert” in a number of categories including these:

Expert Topics

Last updated December 21, 2016 at 4:27 PM
Sales
99.9%
Translation
99.9%
Globalization
99.6%
Linguistics
99.1%
I’m apparently ranked in the top 1% of the digital world. So that’s it then, job done. If anyone wants to listen to what I’ve got say about any of these subject matters just ask, because I know it all.
Sadly this really is not the case, whilst I am well informed in all 4 of those subject matters I certainly do not know it all. In fact I know a great many colleagues and industry experts who have a far deeper understanding in all of these subject matters and this is where my strengths come into their own.
What I am in a position to be able to do is provide people with a great all round understanding of many subject matters from both within our industry and outside of it, whilst also giving them access to a network of other subject matter experts who can expand on that knowledge and thereby provide an even greater understanding.
So if you want to accept these figures on face value and ask me a question looking for an immediate in-depth response, then you’re likely to feel underwhelmed with the response you get. However if you ask the same question with the expectation that I will get back to you in due-course with a full and proper reply then you’re in luck because that, with a little help from my friends, I can do.
Have a great Christmas and prosperous and peaceful New Year and I’ll see you all in 2017.
TGL

Terry’s takeaway 2016-11-28

Terry Lambert Business, Journal, Life, Localization (L10n), Positive attitude, Sales Leave a comment

The right here and now!

Over the last few months there has been some significant changes in my life and I am attributing a number of them to my change in attitude.

I’ve heard so many people over the years say “just live for the moment” or something of that ilk and a quick search using your favourite search engine will reveal a plethora of similar statements. However this is exactly how I’ve lived my life recently.  Now don’t get me wrong I have my plans, 12 months, 2 years, 5 years and retirement, and without them the “here and now” wouldn’t actually be happening but there is something very real about this shift in mindset.

Backtrack to 2008:

In September 2008 I was sat in Vienna on a Sunday evening, having just flown in, waiting to attend the Swift banking conference Sibos. As the conference opened and the news of the single largest financial crash to date unravelled, it became very apparent that things were going to change. By 2010 my redundancy came to pass and I made a very significant decision to leave the IT sector and start my career in something I was just as passionate about, if not more so, languages.

Having had to study German in order to attain my degree in IT Sales and Marketing, I was the personification of the need to understand language and culture and as this powerful $38 Billion industry uses an immense amount of IT and infrastructure the marriage of the two in a new vocation seemed like a match made in heaven.  Despite all of this I have struggled in this industry.  Yes I know how it works better than most, yes I know who to speak to and how to speak to them and yes I have had some great success along the way, but I’ve not been able to find any endearment towards any of the companies I’ve worked for.

Back to the future:

Until now! In June 2015 I was given the opportunity to work with a company in our industry who has vision, morals, belief, pedigree and above all one I have found endearing. Now I appreciate that some of you will be finding the use of the word endearment a little disturbing, especially when being used to describe the company I work for, but it is the way I felt about my previous employer in 2008 before that world fell apart. Quite honestly there is no way that anyone would travel to London 3 times in one week and return home each day only to return the following one having done a 16 hour day if they didn’t. Granted this didn’t happen week in week out but it did happen, a lot, and I was happy to do it.

So last week, at the drop of a hat, I found myself on a plane to Madrid, because it was the best thing for both me and the company to do under the circumstances and the results of this trip were profound.

Without passion you can’t achieve the outcomes your client needs, without a love for what you do you won’t find that passion, and without the support of those around you won’t find the love you need. So finding a company who is so passionate about helping their clients achieve their outcomes is not only rare, but something you find yourself being infected by daily. This makes my job so much easier and the consequent results so much more rewarding.

And all this in the “here and now”

Terry’s takeaway 2016-11-22

Terry Lambert Business, Globalization, Internationalization, Journal, Localization (L10n), Sales, Translation 1 Comment

Face to face is always better- no really ALWAYS!

A busy few days at the end of last week organising some last minute travel arrangements to Madrid meant I haven’t been able to update here for a couple of days.

Last night I landed in Madrid so that I could meet with one of my clients first thing this morning.

Up until today all our business has been conducted over the telephone, conference call and email due to the distance between our offices. Time zones have also meant that they have an intense end to their day and equally we have an intense start to ours. Quite honestly don’t know which I prefer if I’m honest but either way we both have the ultimate goal to do good business together and it works.

When the client then suggested that we meet in one of our voice recording environments so that they could evaluate first hand our set-up and project progress we were only too happy to oblige.

For some in our industry this would have struck them down with horror. The very thought of a client visiting their environment would induce a cold sweat somewhat akin to being spooked at midnight by a man in werewolf costume, and probably with good reason too. In an industry where there are over 28,000 LSPs (Language Service Providers) it is often easy for one or two people to set up a company, which on face value would seem like a much larger organisation with a majestic office space, but which in reality is a rented cubicle at best. There is a reason why people should do more research when looking for language services and also a reason why some don’t. The truth is you often get exactly that what you pay for and travelling the globe to see somebody’s bedroom is not good use of funds.

When our client met with us this morning they were very pleasantly surprised. In their own words “This makes me very happy”. We’ve had an enormously productive day and tomorrow is also going to be just as busy but we’ve achieved more in the last 10 hours than we would have done in 2 weeks and time really is money.

All of the above plays nothing but second fiddle to the magnitude of the value from actually meeting with the client in this face to face environment. The smiles, the puzzled faces, the frowns and the surprise recognition when the penny drops have all formed part of this meet, and none of which will be forgotten. So that when we all return to our own office spaces in our own countries and have our early morning/ late evening conference calls, the signs, smells and smiles will too be part of those meetings, even if we’re no longer in the same room.

TGL