A few months back I ranted on about mobile phones and the lack of attention the sales staff were paying to the passing trade on their exhibition stand – you can read it here. However, I was not doing this to elevate me as having superior knowledge about sales and sales processes, no I was doing this to highlight the lack of attention we pay to real life when we get our heads stuck into our mobile devices. Moreover, it followed on from a previous blog where I offered some practical tips and advice on how to conduct ourselves more professionally in this situation, all in the vain hope that it would resonate with some of my peers.
In the last few weeks, I have seen an alarming increase in “sales bashing”, especially on LinkedIn. People with a vested interest, of course, exposing poor sales pitches for all the business world to jeer over and pass hurtful comment about. It feels like it has become a game of “Expose the Sales Professional” and one where they are clearly hoping to gain new clients for their own sales training businesses.
Maybe it’s just me, I don’t know, but I’m pretty sure that ridiculing somebody because of a poorly written email is a surefire way to find yourself in the firing line at the first slip of your own keyboard. It is very easy to pick holes in other people’s work and though the examples exhibited were particularly poor, it does not mean that these people are worthy of such scathing criticism. For all we know they may have been given this list of sample emails to use by their manager and could face serious consequences if they’re not used to the letter. And I know, that this could open the door for more sales training but you get my point.
Personally, I’m not in the business of coaching sales but I am a coach and I know that it is my role to impart the techniques necessary for the people I’m coaching to be able to improve and turn those techniques into a skill. In the same way, I know that the sales trainers and influences I have the most respect for, do exactly the same. Quite often these industry leaders, offer a whole heap of training advice for free as a means of demonstrating how proficient they are in this field.
So here’s a little humble advice, from somebody who has been in all positions on the sales continuum. Whenever I purchase sales training, and I do so on a personal level quite regularly, I think hard about who I am prepared to invest my money in. That individual or company has to have an integrity about them that I can relate to, a strong character who does not feel the need to ridicule anyone because of their lack of knowledge or understanding and one who would not expose my weaknesses in the WorldWideWeb for all and sundry to scorn upon and make fun of.
Nobody is perfect, nobody was born a genius and nobody should be publically hung out to dry for not being either of those two things, especially by those very people who are supposed to be helping them to get better.