The simple answer is I’m in sales! – Should I just leave it there and let you all fill in the blanks? OK maybe not!
It is systemic in today’s society that you’re only as good as your last success. A sportsperson strives to become number one only to realise that once they’ve got there, there is only one way to go and in sales, it is no different. You strive to be the best in your company, to achieve or overachieve your targets and each time you reach a pinnacle point, you either drop back or find yourself with an even greater target to work towards.
I am painting a pretty grim picture about life in sales, but it is an honest one and in order to enjoy this profession you have to break things down into smaller steps and be prepared for some significant setbacks along the way.
So let’s start with expectations! Setting expectations is an important part of the process. Over the years I have been guilty as charged when it comes to feast and famine sales. A consequence of varying factors but one in particular. I have found, over the years, that I am extremely good at getting a week’s worth of work completed in just 1 or 2 days. I rush headlong into a day with to-do lists longer than a Shakespearean novel and by lunchtime, I’m done. I’ve rattled through them in order to get finished and in so doing I have rarely had time to breath. At this point, I fall over in an exhausted heap on my desk and spend the rest of the day procrastinating because I physically and mentally don’t have the energy to do anything else. I usually find that the day after follows with a major slump in the morning, before the guilt of procrastination initiates the next bust of “get it all done quickly”! By the close of business on the second day I’ve completed a week’s worth of work and feel drained for the rest of the week. By setting weekly goals I find myself falling into this trap week in week out, however, in sales you need to plan your week. In fact, you really need to plan bi-weekly 1/4rly, half-yearly and annually. So what should I do to stop this?
My Q1 this year was “off the chart” amazing and having just closed out Q2 it has become apparent that my weekly intensity programs have manifested themselves into 1/4rly ones. Q4 last year was intense, and this is why Q1 allowed for some amazing results to land. Whilst this was happening I was tied up with the detail and as Q2 approached I realised that my attention was not in the right place. Q2 was therefore spent in the same vein as Q4 last year and in reality, Q3 is looking pretty good right now, but what about Q4? In order to ensure that this doesn’t slump in the same way Q2 just has, I have to change my 1/4rly feast-famine approach and set myself some more realistic expectations.
The Simple Seven:
- Sales is fluid and there will always be seasonal and organic fluctuations
- You cannot work at 100%, 100% of the time
- You don’t have to be the best
- Being consistent is much harder than being the best
- Don’t rely on others to help you, if you need help ASK for it or do it yourself
- Allow yourself time to enjoy the journey, it is the getting there that’s important and not the destination.
- Remember that you are not the right solution for everyone you meet
Using these “simple-seven” will empower me to keep going, but more importantly to slow down. With a whole 6 months left before the year closes, there is more than enough time to close out another successful year and then prepare for the next one. And all this whilst still taking time out to enjoy the journey and celebrate the successes along the way. Maybe I shouldn’t feel so worthless after all!