Every day I have a cup of coffee in fact on the odd occasion I’ll have two, however, the way I indulge in my coffee experience has changed significantly over time.
When I first began to drink this wonderful brown liquid it was way back in the late 70s early 80s and, as with most of us here on this island, it was a cup of instant coffee granules mixed with sugar, milk and water straight out of a boiling kettle. The result was a cup of hot brown stuff that, at the time, tasted pretty good. Today though it has become a work of art!
V60 with wet coffee filters, 21g of freshly ground artisan roasted coffee beans, and 300ml of water poured very slowly (approximately 2 to 3 minutes) over the grounds at a temperature between 92 and 94 degrees centigrade. Not a gramme of sugar in sight and when adding it to my trusty coffee thermos I heat up 100ml of full-fat milk and pour that in first.
All this provides me with a total of 350ml of a wonderful tasting, silky smooth caffeine delight to enjoy throughout my morning’s work and I can honestly say that I savour every drop. – (350 ml because about 50ml remains soaked up by the coffee grounds)
The journey I’ve travelled to get to this point is interesting, and the cups, or at times buckets, consumed have been considerable. But what is clear is that this journey is one that I am still travelling upon and though I am completely satisfied with the results I have today, who’s to say that tomorrow there won’t be another twist or turn in the story which could introduce me to another new technique or process delivering an equally outstanding taste experience difference as with the instant to today.
This is certainly true in the world of localisation too. In order to be on top of your game in this industry, you need to be able to embrace and adapt to change, provided it results in a better outcome for the end client. Of course, there are going to be those clients where the “instant” fix will be all they need or indeed want, but that may very well be because they haven’t sampled the full V60 version yet.
So I would like to set you a challenge today. When was the last time you took a look at your translation or localisation process? When did you last review your desired outcomes? Are you living in the new age or are you still stuck in the 80s? If you want to drop me a line with your contact number to talk about this I’ll schedule a call with you. You never know you might actually be surprised at what you can achieve beyond your current cup of instant.