The buzzword coined by HubSpot has resonated with me quite significantly today.
If you’re not familiar with it then quite simply put “it is the amalgamation of sales and marketing for the common good.”
Working together with marketing you can produce some of the best customer orientated marketing material all of which is relevant to your client’s needs. And if you’re not involved from the sales side then your marketing team are most likely just “best guessing” as to what it is they need to say (educated of course).
Coming from a Sales AND Marketing background I personally embody this amalgamation and can therefore see why it is such a powerful way to approach the whole complex subject matter of both disciplines. One really should not live without the other and if your organisation is still working with the “GREAT DIVIDE” then both sides should probably take some time out to listen to the podcast from SpinWeb.net. Abby and Michael will introduce you to how much fun the collaboration of the two “warring fractions” can really be. (High Five guys, you’re both amazing)
So why did this resonate with me so much today? Because our newly launched website carries with it a whole heap of newly required marketing material and our marketing team aren’t in a position to produce it as fast as our sales team need it. The simple answer is then, for us in sale to be familiar with the brand guidelines and start creating the material ourselves. Yes it might feel like “you’re doing their job” but hang on guys you need this stuff right? and you, of all people, know what the client wants, so do yourself a huge favour and embrace your marketing side, you’ll be amazed how much more in tune with your clients you become if you do.